Laara Swim is a Danish sustainable & luxury swimwear brand, founded on comfort, quality & design for every woman around the world. Not only can we provide simple and beautiful swimwear that is rigorously tested against sun, sunlotion, chlorine, and salt, but also that will leave us with a cleaner ocean.



We care about our planet.

All our swimwear are not only ethically made, but are as eco-friendly as they can be. Our swimwear are made from 78% recycled Italian ECONYL® nylon and 22% elastane. ECONYL® nylon is 100% recycled material from regenerated waste including ocean plastics, nylon scraps, and ghost fishing nets and is 100% recyclable, which means we can recycle our bikinis again and again, cool right!

We love the idea of taking responsibility for the world and nature surrounding us, to actively pursue new and more sustainable ways of doing things without compromising on quality. 

Laara Swim creates swimwear made for the real world. Swimwear that enables you to be brave, to explore, and to stay beautiful whatever you want to do.


Design & Quality.

Laara Swim is made by the ocean for the ocean, made because we care about the world, care about how we look, care to take an active stand.

Our wide selection of sustainable swimwear and eco-friendly beach accessories are designed and crafted to last, support, to explore and to protect the sea and its species. It's important for us that the clothes feel great and last longer. We focus a lot on craftmanship to ensure the longer lasting pieces, this is so much better for our planet. 


Brave & Beautiful